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Launch Philosophy

Launch is an event to welcome the regions fashion and design minded crowd to experience the best of Detroit’s creative talent and electronic music.

 Detroit’s own nationally acclaimed Wound Menswear is back from LA with a fashion show to rock your senses. The region’s du jour designers will be doing what they do best, showing the trendiest, edgiest streetgear with attitude, on the hottest models “with walk”.


DJ Captn 20, Mike Anthony, Scott Zacharias,  will be spinning house and fierce techno beats  until 2 in the 10,000 sf  FD lofts in Eastern market, at 3434 Russell St.

Detroit Living Legend Camilo Pardo will be in the house with his sexy design masterpiece the GT40 hotrod, and provocative, larger than life paintings of what he loves best – fast cars and women

Large screen images of the Detroit lifestyle, provided by The Loft Warehouse, will provide the backdrop.

 6 Degrees works the bar.

Wound Menswear, Wrath Arcane, Eugenia Paul and Michel Delon work the runway.

Model D runs the video.

Launch is also a philosophy.  It’s about “one love “.  Whether you are from the 586, 248,734, 810 or 313, all are welcome.  We are all part of the same creative potential that fuels the region.  Design, music, fashion, art, energy!

The event takes place May 11th; tickets are $25 in advance. VIP available. Visit the event website at www.theloftwarehouse.com/launch or call 313-658-6400 for more info.

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